Edmonton Videography

Making "Genesis of Luxury"

Making "Genesis of Luxury"

We felt we could tell the story of Dr. Chong and his daily lifestyle through his hands. Why? Given that Dr. Chong’s profession is so hands on it was only fitting. And, it goes much deeper than that. I think the hands really symbolize someone who is in control of all aspects of their life (even driving the car reinforces this metaphor) – control of one’s life equates confidence and success.

Interview with Dianne Mahoney | Production Designer | I Phub You | STORYHIVE | Edmonton Film Production

As we are putting the final touches on our Storyhive funded short film I Phub You, we want you guys at home to get to know us, the filmmakers, a little better. In the weeks leading up to the February release we are going to be posting a series of interviews with the people that made this film happen (cast, crew, etc!). We are going to be asking about their process and their take on the film.


Today, we are lucky enough to have Dianne Mahoney, who stopped by and answered a few questions about her experiences working on the film. Dianne is the Production Designer of I Phub You, along with Costume Designer, Props, and Makeup! – and, Dianne is the reason this film was pitched to Storyhive in the first place. You could say she’s the captain who brought all of us together. Without further adieu here is Dianne Mahoney:


You’re one of the main reasons this film was made in the first place. You organized everyone for the original pitch video – what made you want to pursue making this film happen and pitch it to Storyhive?


I was already contemplating of pitching a project with Storyhive with a different director using another script written by Justin Kueber. When that didn't work out, Shannon messaged me expressing her interest in directing around the same time. I asked Justin for any other available script he has written. After reading I Phub You, I immediately loved it and knew we had to try and let it be heard especially how it resonates and is relevant to today's society. Having previously worked with Justin and Sam of Guerrilla Motion Pictures, and knowing the quality of their work and vision along with their experience, I knew they're the perfect guys to pitch to Storyhive with.

I Phub You Silent Film
Edmonton  Storyhive Telus

 What has your process been for the Production Design/Costumes/ and overall style of I Phub You?

 Production design for I Phub You is very specific since it is also a love letter to the silent film era. The look I was going for was a familiar vintage feel in this modern age. We didn't want it to be a complete blast from the past especially because of its relevance to these times so I went with a balance of incorporating 1920's style that it evident from the locations we chose to the wardrobe inspiration of our main characters, Janet and Kurtis, who we wanted to stand out physically as well.

Edmonton Makeup Artist
Silent Film Costume

Do you have any memorable stories or experiences from working on set or even building some of the set pieces?

This production experience is definitely the best I've had thus far. Everyone from the cast to the crew is simply joyous to work with and it was such a pleasure bringing to life a project with ease from start to finish. The props were interesting since I haven't made a medieval inspired armour and giant phone prior to, and also quite a challenge because of the time constraint, but a few cuts and burns later at the end of the day it did its job and (mostly) held together during the production.

White Knight Internet
Edmonton Video Production


What is your favorite silent film?

I haven't watched a lot of silent films but I'm most captivated by The Musketeers of Pig Alley, it being one of the first to start the gangster film genre which I am absolutely a huge fan of.

DW Griffith Silent Film
Musketeers of Pig Alley


Thank you so much to Dianne Mahoney for this wonderful insight into the world of I Phub You. Look for the film to premiere on Telus Optik February 6, 2017 where we will be looking for your vote for Top Film in Alberta! 

April Update

Holy time flies! We haven’t done one of these Guerrilla updates since January, so now that Sunday School is out, we feel it is a perfect time to let you know what we are up to.

First things first, Sunday School is out and we are extremely happy with the reception that it has received thus far. We put a lot of hard work into the show and we are glad to see it is paying off. We even have an article coming out in this week’s issue of the St. Albert Gazette (written by Scott Hayes), so we are very excited with the direction the show is going. Again, we would like to thank everyone involved in the process – it took us about a year to get everything to where it is now so it just goes to show things like this aren’t easy to make and require a lot of help. Lucky for us we had the best cast and crew that anyone could ask for. That being said, Season Two of Sunday School is looking to be bigger and better. We are hopefully starting to shoot that in June with our brand new camera!

Oh yes, we got a brand new Canon EOS C100 video camera and it looks so so soooooooo sexy. We are willing to rent out the Canon EOS C100 in Edmonton (and Area) for a price that is lower than the competition. If this interests you, drop us an email. Enough advertising though, we got to test out of camera on a few recent projects: three new music videos from Josh Williams and The St. Albert Raiders Hockey Club Awards Banquet.

If you haven’t checked out the music videos yet, I highly suggest stopping by our Music Videos page and watching them. The videos are all recorded live from Edmonton’s City Center. Josh Williams is a name you will most definitely be hearing about in the near future. He is extremely talented and competing in the 2015 Hot Factor sponsored by Hot 107. If you have some time, stop by the Hot 107 website and give him a vote.

This Wednesday, we are working with Rockland and Healthy Solutions on two different corporate videos, which we are very excited about. We can’t wait to show you guys what we have in store.

As far as short films go, we have many planned for this summer. It’s going to be quite a crazy summer with already 3 big short films, some fake trailers, a few sketches and even a couple episodes of People Watchers planned out. We will keep you updated as we go!

Well, that’s all for us now. Thank you guys for your continued support and we will catch ya later!

Justin Kueber

Sam Reid


Guerrilla Motion Pictures